Publishing

Putting TTG videos before the public

  • 1. Name the creator(s) of the TTG video

    Viewers will disregard the TTG label if no person is identified as standing behind the Trust Test Guarantee.

    • When they use the TTG label, video creators can call themselves whatever name they want.

    • Only the video creator(s) can credibly apply the TTG label.

    • Multiple people can stake their reputation on one TTG label if they were involved in that video’s creation, knowing that any concerns about any aspect of the video could hit their individual reputation.

    • When a third party publishes a TTG-labeled video, they simply name the person(s) staking their reputation on the Guarantee (see “Publishers’ Rights and Responsibilities”).

  • 2. Label the TTG video in either of two ways

    A. “Offline” labeling

    • Best for “standalone” videos (video clips that are TTG-qualified from start to finish).

    • With “Offline” labeling, the TTG and the name(s) of the video creator(s) are placed in a description or caption by the TTG-qualified video.

    More on offline labeling


    B. “Inline” labeling

    • Best for “embedded” videos (TTG-qualified segments within longer videos that are not entirely TTG-qualified).

    • With “Inline” labeling, each TTG-qualified video segment starts with a TTG> and ends with a <TTG, like quotation marks in a news article.

    • The starting and ending TTGs go onto a pair of “title slides” with no video behind the TTG (the video creator’s name can be on that title slide or elsewhere).

    More on inline labeling

    For downloadable graphics, see “Logos” at the bottom of every page.

  • 3. Avoid deception with the TTG-IC label

    Completely unaltered videos of some things can be deceptive:

      • A zoo animal that looks like it’s in the wild
      • A staged scene that looks spontaneous
      • A visual trick or optical illusion
      • Any scene that looks like something it is not

    Anytime that “inapparent circumstances” would cause trusted information providers to separately alert their viewers, TTG video creators are required to use the TTG-IC version of the label (V8).

    (If a trusted information provider would not separately alert viewers, then the TTG video creator can use the plain “TTG” label.)

    The TTG-IC label is available in “Logos” at the bottom of the page.

 

Rights and Responsibilities
of third-party publishers

What is expected of video creators
who submit TTG-labeled videos to third-party publishers