What is expected of video creators

who submit TTG-labeled videos to TTG-ready publishers


The video creator...

  • 1. Is always 100% responsible for the label

    The video creator is expected to accept full and sole personal and public responsibility for the appropriateness of the TTG label on any labeled video that they submit to a TTG-ready publisher (TTG-RP).

    If this is unclear, see the “Publishers’ Rights” here.

  • 2. Will use the “TTG/IC” label when needed

    The video creator is expected to use the TTG/IC version of the label (see #3 here) when necessary to meet V8.

  • 3. Will be clear and honest about the name or UOI to be used

    The video creator is expected to clearly provide the exact name or UOI that is to be used to back up the TTG label.

    In submitting this name or UOI, the video creator is guaranteeing that as far as they can discern, use of that name or that UOI will not infringe upon the rights or reputation of any other person.

    The TTG-RP has a right to reject any name or UOI it finds objectionable

  • 4. Understands the high stakes

    The video creator is expected to understand that they are staking their reputation on each video that they label TTG in trusted settings.

    In other words, TTG video creators understand that their reputation can be permanently damaged (see #104 here) if they designate as TTG a video that is later revealed to not fully meet the Trust Test, or when the video creator fails to use the TTG/IC version of the label (see #3 here) when needed to meet V8.

    Video creators have no recourse with the publisher if they submit for publication a video that is later found to have been inappropriately labeled TTG; see for example #106–108 in the publishers’ rights guide.

  • 5. Will not plead ignorance

    The video creator is expected to not plead ignorance about TTG if challenged on the validity of the TTG label that they applied.

    It is easy for video creators to decide — before they submit for publication a TTG-labeled video — whether their videos are qualified for the label by reading the Trust Test.

  • 6. Will be very clear

    If the video creator submits multiple videos to a TTG-RP, the video creator is expected to be very clear about . . .

    • which videos are guaranteed TTG;

    • which videos need the TTG/IC version of the label in order to meet V8 (see #3 here);

    • which videos are not to be labeled TTG.

    Since no one can credibly attach the TTG label to someone else’s unlabeled video, when a TTG-RP does not see the label attached to a submitted video the TTG-RP may publish the video without the TTG label.

 

Rights and responsibilities
of TTG-ready publishers