Rights and responsibilities
of the TTG-Ready Publisher
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What is this page about?
This page describes the rights and responsibilities of TTG-ready publishers (TTG-RPs) who publish TTG-labeled videos, even if on an infrequent basis.
The “rights” are necessary to protect TTG-ready publishers.
(The TTG label can be credibly attached only by the video’s creator — never by a third party — yet an inappropriately labeled video can hurt a third-party publisher.)
The “responsibilities” are necessary to reassure video creators that their TTG-labeled videos will be handled fairly.
See also What is expected of video creators
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101. The publisher can require the video creator to agree to these terms before the TTG-labeled video is published
The more thoroughly terms are spelled out, the more difficult it is for adherents of those terms to avoid accountability.
It is easy for TTG-ready publishers to make submitting video creators’ agreement with these terms a condition for publishing TTG-labeled videos.
For example, “By submitting to us videos that are labeled TTG, the video creator is agreeing to the terms enumerated at ttg.video/rights.html”
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102. The publisher is always in the driver’s seat
Because their credibility depends on the validity of the video creator’s claims, TTG-ready publishers always remain in charge of deciding whether a video is published with the TTG label.
TTG-RPs have multiple options when they believe that a submitted video was inappropriately labeled TTG, and they have multiple options when they have problems with the attached name or UOI.
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103. The publisher can make to a TTG-labeled video any rinairs-driven changes from the Trust Test
The TTG-ready publisher can make any Trust Test-allowed changes that the TTG-RP determines will bring the submitted video closer to the rinairs standards of V7 in the Trust Test.
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104. The publisher can always point to the video creator
Any TTG-ready publisher that publishes a TTG-labeled video may publicly point out at any time that the video creator is solely responsible for labeling a video as TTG — even when pointing this out could permanently damage the video creator’s reputation.
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105. The publisher is never expected to check for TTG-suitability
The TTG-ready publisher is never expected to check or verify the validity of the TTG label on a video.
That is solely the video creator’s responsibility (see #1 here).
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106. The publisher is free of blame
The TTG-ready publisher is completely free of responsibility or blame if it turns out that the video creator inappropriately labeled the video as TTG.
• The term “inappropriately labeled” includes the video creator’s failure to use the TTG-IC version of the label (see #3 here) when that is needed to meet V8.
• The term “inappropriately labeled” also includes the video creator’s failure to add sufficient explanation to a “TTG-IC” label when more explanation is warranted.
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107. The publisher can emphasize the video creator’s role
The TTG-ready publisher is free to further emphasize (in any way it chooses) the TTG video creator’s personal accountability even though the TTG label already denotes that the video creator is standing behind the guarantee.
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108. The publisher can keep videos online forever
The TTG-ready publisher may — for its own credibility — commit to having any TTG-labeled videos publicly viewable for as long as the TTG-RP’s website, platform, or app exists.
The TTG-RP is never obligated at any time to take down videos to protect the reputation of a video creator who had inappropriately applied the TTG label.
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201. The publisher will only make Trust Test-allowed changes to a TTG-labeled video
The TTG-ready publisher can only make Trust Test-allowed changes that the TTG-RP determines will bring the submitted video closer to the rinairs standards of V7 in the Trust Test.
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202. The publisher will not discriminate
The TTG-ready publisher is expected to not discriminate against a particular TTG-labeled submission by leaving off its label when similar videos in the same context are published with their TTG labels.
(See #102 above for dealing with submissions that appear to have been inappropriately labeled TTG.)
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203. The publisher will not mis-present the video
The TTG-ready publisher is expected to not compromise the video’s TTG eligibility by misrepresenting or mis-presenting it.
This means the publisher cannot use the the plain “TTG” label when the video creator submitted the video with a “TTG-IC” label (see #3 here).
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204. The publisher will publish the video creator’s name or UOI as submitted
Because the “name” may be the way that the video creator wants to be known, the TTG-ready publisher is expected:
• to publish the video creator’s name or UOI as submitted;*
• to publish the video creator’s name or UOI in the same context, article, issue, or website as the labeled video; and
• to make the video creator’s name or UOI readily findable to viewers.
*NOTE: As explained on this page linked to #102 above, if the submitted name or UOI is offensive or problematic, the TTG-RP can exercise its right not to publish the label or even the video.
More on TTG-ready publishers
• TTG-RPs can always publish video creators’ names separately from any “TTG” label, as might be done with a newspaper staff, for example.
• Particularly when a video creator’s submitted name or UOI is lengthy, the TTG-RP may choose to publish that name in a smaller size than, and a different location from, the “TTG” label.
• TTG-RPs can reject any UOIs that are deemed to be excessively long.
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205. The publisher will disclose deviations from this list
The TTG-ready publisher is expected to tell submitting video creators when its policies regarding TTG-labeled videos differ from the expectations listed above.
No publisher is ever obligated to publish anything TTG-related. Each provider is free to do whatever they choose (including ignoring TTG).
Publishers’ Rights
Publishers’ Responsibilities
What is expected of video creators
who submit TTG-labeled videos to third-party publishers