Their real name, their nickname, their full name, their social-media name, part of their email address, the URL of their personal website — any of these can be used to back up the Trust Test Guarantee.

• TTG-video creators may want to use a Unique Online Identity

• Third-party publishers have the right to reject the use of names that imply a video was created by someone other than its actual creator.

• Third-party publishers can reject names that are deemed offensive, inappropriate, confusing, misleading, overtly political, or excessively long.

More on publishers’ right to reject names

Multiple people can stake their reputation on one TTG label if they were involved in that video’s creation, knowing that any concerns about any aspect of the video could hit their individual reputation.