Who applies the TTG label?

• The TTG label can only be credibly applied by the person who is making the Trust Test Guarantee about one of their own images.

In other words, the TTG label is always applied only to one’s own videos — never to someone else’s.

• Multiple people can stake their reputation on one TTG label if they were involved in that video’s creation, knowing that any concerns about any aspect of the video could hit their individual reputation.

• Viewers should disregard the TTG label anytime they don’t see, or trust, the name of the person(s) making the Guarantee.

What name can be used?

• Video creators can use whatever name they want when attaching the TTG label.

That includes their real name, their nickname, or any other name they want to use to build their credibility

• To minimize confusion, TTG video creators may want to use a unique online identity (“UOI”) — a name that no one else in the world can have.

Two examples of UOIs are the photographer’s username on social-media and the URL of the photographer’s own website

• Video creators should note that in offline labeling situations that involve a third-party publisher, the publisher is free to reject UOIs judged to be problematic.